Whilst working for PwC I had the opportunity of shaping a city of the future, helping our client to identify emerging technologies and conceptualise the homes that would define a new era of livability. Through futures design methodologies we devised an interactive card game that initiated and would win follow on work. For the cards we generated over 300 images whilst meticulously ensuring a consistent and novel art direction to avoid the classic futuristic tropes. They had to feel futuristic, yet obtainable. At the time, this was unheard of, now probably a lot easier!