To celebrate Howden's 6th year with Royal Ascot, I developed a creative concept that pays homage to the heritage of the sport by highlighting an iconic material – the jockey silks. The concept doubles down on silk, exploring the format of equestrian silk scarf fashion, an unexpected approach that speaks to the way Howden approaches sponsorship. This is where Insuring Greatness lives; supporting the progression of peak performance within sport, while celebrating the legacy and prestige that surround them.